Launch Party at Roy Pope Grocery

We are officially in business! And to celebrate, we celebrated at Roy Pope Grocery in Fort Worth, TX - the first store to give our Frozen Greek Yogurt a shot.

It was a beautiful weekend to set up the TruJoy Yogurt ice cream cart on the patio to serve samples and scoops to our first customers. It was such a joy to see the smiles on peoples faces the first time they tried it - the first real compensation for all of the hard work that went into turning this idea into a reality.

was People seemed to like our Frozen Greek Yogurt as we had to do an emergency freezer restock mid-day!

On a personal level, it was very special to me to be able to launch TruJoy Yogurt at Pope’s. Growing up, Roy Pope’s was the go-to for our family for everything from the staples to the NY Strip for special occasions. I am grateful and proud that these were the first freezers to carry TruJoy Yogurt.

The cherry on top was this humbling article written about TruJoy Yogurt in Fort Worth Magazine.

Thank you to the team at Roy Pope’s and all of the folks who came to support us this weekend. Your support and kind words were truly humbling. Hopefully this was the first of many launches!

Posing with some of our first customers!

A freezer full of our Frozen Greek Yogurt!

A cart full of TruJoy!