What’s Inside?

TruJoy Yogurt - Frozen Greek Yogurt - is made with Simple, Living & Timeless Ingredients that will fuel you to live your best life. We take protein and probiotic rich Greek Yogurt and blend it with Cream, Cane Sugar and Plant Based Stabilizers to make our Frozen Greek Yogurt. We use only fruit and other natural flavors and extracts to create a treat that is truly nutritious and delicious!

Why TruJoy?

Made with nutritious ingredients, TruJoy Yogurt is an elevated frozen dessert that will keep you satisfied long after your last bite. Here are just a few reasons to choose TruJoy Yogurt

  • Only 500 Calories per pint

  • Live & Active probiotic cultures

  • Naturally high in protein

  • Calcium rich

  • Naturally Sweetened

  • Naturally Gluten-free

With its functional and healthful ingredients TruJoy Yogurt is a frozen treat that you can truly feel good about.

Our Story

TruJoy Yogurt is Born

The idea for TruJoy Yogurt was conceived when our founder, Charlie Gentry, realized something was missing from the freezer aisle. A self-described health nut, Charlie wanted a natural frozen treat as wholesome and nutritious as the snacks that fueled everything from long days at work to ultramarathons.

With the idea in mind for a natural and nutritious frozen treat, Charlie made a list of clean ingredients he could use and outlined a nutrition profile. Then he started experimenting with recipes until he found something that worked. 150 batches later, TruJoy Yogurt was born - we hope you enjoy!

We are on a Mission to make the World a healthier and happier place

Values

Balance

Balance is the key to a healthy lifestyle. From work and play to exercise and diet, maintaining balance is paramount. We carefully craft TruJoy Yogurt with a balance of sweet and nutritious ingredients to empower you to live a healthy and balanced lifestyle.

Honesty

Honesty and Transparency are at the center of everything at TruJoy Yogurt. From our suppliers and ingredients to our employees and our customers, we are transparent in all that we do. We hope you appreciate our honesty, we appreciate yours.

Simplicity

Simplicity is truly beautiful yet exceedingly elusive. We go to great lengths to use as few simple ingredients as possible to give you something truly wholesome. We hope that TruJoy Yogurt simplifies your decision to treat yourself!

About Us

We believe that balance is the key to a healthy lifestyle. Whether it’s work and play or exercise and diet, you need some yin to your yang - which is why we created TruJoy Yogurt, a sweet but nutritionally balanced frozen treat. In order to be your best self, we believe that you need to take care of both your mind and body - our Frozen Greek Yogurt allows you to do just that by rewarding yourself with something sweet that is also wholesome and healthful.

Ripples make waves - the little decisions you make throughout the day compound and have monumental effects on your life and everything in the World around you. Our hope is that by making the healthy choice the easy one, we can fulfill our mission and empower you to go out and make the world a healthier and happier place.