Giving and Sharing Joy

Inspiration for our first BOGO (Buy One, Give One) Promo came from a customer I met a few weeks ago while doing a demo at Central Market in Austin. She approached and told me that she had fallen in love with our products when a friend of hers gave her a pint Classic Tart. Though she had bought all of our products before, she still hadn’t tried them all - instead she had been buying and giving!

After hearing this, I opened up all of our flavors to make sure that she knew what they all tasted like before continuing to give our Frozen Greek Yogurt away to her friends. More importantly though, her kindness and generosity caused me to pause and think a bit about the importance of giving, and how giving might be the best way to carry out our mission to make the world a happier and healthier place.

With all of this in mind, we are doing our first Buy One Give One sale at Wheatsville Co-op from Wednesday September 13 to Tuesday September 19. If you live in Austin, head on over to Wheatsville on Guadalupe or South Lamar and buy a pint of TruJoy Yogurt and we will give you one to give to a friend or stranger so that you can feel the true joy of sharing TruJoy.

We will also be doing product demos at the Wheatsville on South Lamar on Sunday September 17 from 2-6 and at the Guadalupe location on Tuesday September 19 from 2-6. Hopefully we see you there and can share our story and Frozen Greek Yogurt with you!